22/08/2024 (Photo: Pixabay/klimkin).
Can You Make Money Cleaning Your Own House? You can, or at least this art has been perfected by the so-calledcleanfluencers who inspire millions of people with their cleaning tips on social media.Of course, they don’t do it for free, although the audience sometimes forgets that..
Clean the bathroom with me, tidy up the living room in 15 minutes and try this new trick to make the grout shiny white. You can find over four million videos with these and similar slogans on Tiktok alone under the hashtag #cleantok. Lea de Bruijn has also been sharing cleaning and household tips there for about a year now.
«People like to watch these videos.They also motivate people to clean up when the audience doesn’t feel like it.».
– says a 25-year-old woman from Ruhr.
Followers build trust in influencers: «If they recommend something, followers tend to believe that the product is good or that the gimmick works.».
Four-figure sums for a cleaning video
The 25-year-old has a my.cleantok account with over 110,000 followers on Tiktok and almost 28,000 on Instagram, where she posts under the name leabloomz. In their social media niche, these creators are also known as cleanfluencers. The English verb ‘clean’ means ‘to clean.’Lea De Bruijn turned her passion for cleaning into a profession.
According to the influencer, she spends around eight to ten hours on one video. For this, she receives four-figure sums on her account.
«I’m always doing different collaborations and I get two to three offers a day».
– says a 25-year-old woman.
Offers come from both small and well-known companies.Her plan: «I will soon be introducing and selling my own cleaning products.».
@cleaningwithida cleaning therapy
product links are in my bio
product links are in my bio
#cleantok #cleaningtherapy #cleanhome #cleanwithme #cleaningmotivation #cleaningroutine #cleaningtips #speedclean #cleaninginspo #cleaningproducts #relatable ♬ original sound – womenswealthclub.Cleaning is requested online
Lea De Bruijn in her videos for example recommends putting fabric softener on a cloth and wiping the surface with it to prevent dust build up.It also shows how it cleans windows without leaving streaks.
The Cleanfluencer often tests new cleaning products, such as detergents, sponges and cloths.For example, he shows how to thoroughly wash pillows or how he regularly cleans the staircase in his apartment building.
«In the past, people traditionally asked their grandmother or mother for home remedies, but nowadays many people look for them on the Internet, especially on social networks.».
– says Arne Westermann, professor of marketing and communication at the International School of Management (ISM).
Besides cleaning, there are countless other trends on social media, each with its own influencers. People show how they put on makeup, how they cook, how they travel, what they wear, how they fix their bikes, what books they read and much more..
Companies are taking advantage of this trend
It is therefore not surprising that not only private individuals are interested in these thematic bubbles.
«Companies are looking at what’s trending and how they can link their products to it».
– explains marketing expert Arne Westermann.
This doesn’t necessarily only work through business accounts.
This can create a lucrative business for influencers like Lea de Bruijn. According to Vileda – the cleaning division of Freudenberg Group based in Weinheim, Germany – the number of influencer campaigns will double in 2024 compared to the previous year and further expansion is planned..
@my.cleantok Antwort auf @Maria Iripino Wann habt ihr zuletzte euer Kopfkissen gewaschte?
Collaboration with influencers is also constantly growing at the cleaning technology manufacturer Kärcher, which is based in Winnenden in Baden-Württemberg. The household goods manufacturer Leifheit also recorded a significant increase in cooperation with cleanfluencers..
Women’s problems?
In addition to the economic appeal, psychologist Brigitte Bösenkopf also sees several problems with cleaning videos.
«It would be ideal if a person would immediately get up after watching such a video and use the motivation to clean up».
– he says.
«However, the nature of social networks is that they tend to attract users and their own initiative takes a back seat.».
– adds the psychologist.
Comparing your own messy home to what you see in the movies is treacherous and leads to frustration:
«There are many perfectionists on social media who clean their homes with an almost clinically noticeable cleanliness».
– explains Brigitte Bösenkopf.
The fact that many cleaning videos are recorded and published by women is also problematic. According to the expert, this ‘can reinforce traditional patterns’.
The situation is different in the case of cooking videos: ‘On the basis of the videos, it can be seen that cooking is no longer just ‘women’s work’.’ In fact, many men also clean their homes, but they post fewer videos on social networks.
